Sports Broadcast Journalist George Addo Jnr has joined the British Broadcasting Corporation (BBC) after more than a decade of work on the Ghanaian and African scene.
George has, in the last ten years, worked with Ghana’s largest media conglomerate, the Multimedia Group Limited, and will be looking to make all that experience count in further strengthening the BBC as the leading sports news platform in Africa and the world.
George becomes the third Ghanaian Sports Journalist after Yaw Ampofo Ankrah and Ibrahim Sannie Daara to join the BBC and work with the corporation on site in the United Kingdom.
George holds a bachelor’s degree in Linguistics and Psychology from the University of Ghana and a post-graduate certificate from the Global School of Business – UK in Sports Marketing and Communication
George’s love affair with sports stretches back to his days as a student. During his time at the university, he played a pivotal role in the University of Ghana’s Sports for Development Programme and provided extensive research for the Ghana Universities Sports Association. At Radio Univers, the campus station, George rose to the position of Head of Sports, leading the strategic coverage of two University of Ghana Sports Association games; that is the West African Universities Games and the World University Games. These giant strides did not go unnoticed, as he was subsequently adjudged Student Reporter of the Year in 2013 by his peers and the university community.
When George made the step up to Joy FM, he fit in seamlessly and was the radio station’s chief football commentator for nine years. This role saw him deliver world-class commentary on several major sporting tournaments, notably including five Africa Cup of Nations (AFCON) tournaments, two European football championships, five UEFA Champions League campaigns, three FIFA World Cup tournaments and seven Ghana Premier League campaigns.
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